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I’VE ENJOYED OPPORTUNITY AND SUCCESS BY STAYING TRUE TO WHO I AM

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Empathetic

curious

ACCEsSIBLE

Human

These core values have guided my approach to art, cooking, design, writing, and life. I try to reflect them in every creative expression.

Raised in Santa Barbara and living in NYC since 2011, I’ve built a career from executive chef to product design in tech with an emphasis on making exceptional, human-centric experiences that have a lasting impact.

In an increasingly AI-driven world, I aim for every delivered product to feel emotional, thoughtful, and personal.

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HOW HAVE I HELPED COMPANIES SUCCEED?

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UX WRITING

  • Clear and concise product copy

  • Usability-enhancing microcopy

  • Compelling calls-to-action

CONTENT STRATEGY

  • User-centered content strategies

  • Scalable models and templates

  • Governance frameworks for consistency

AI DESIGN

  • AI training with personalities aligned with brand

  • Adaptive dialogue flows

  • Ethical AI interaction guidelines

VOICE & TONE DESIGN

  • Unique brand voices reflecting company personality

  • Tone guidelines for consistent communication

  • Adaptive tone strategies

COPY AUDIT

  • Identify usability gaps in copy

  • Enhance user-centricity through analysis

  • Ensure consistency across platforms

NAMING

  • Craft memorable product names

  • Developing scalable naming systems

  • Creating distinct and trademark-friendly names